It may seem strange to be talking about Christmas so early, but it is always good to be prepared I think! Last week, on one of the hottest days of the year, I took a trip to London to attend Iceland’s Christmas in July event at the swanky One Belgravia. It was a chance to take a peek at their upcoming Christmas range and to feast on an abundance of delectable festive goodies. (more…)
Last week I took a trip to London to attend Iceland’s Autumn collection showcase at the swanky Aveqia. The purpose of the event was to unveil their up and coming Autumn range of products and to see how they can be prepared. The menu focused around the themes of new vegetable innovations, luxury fish and the launch of Iceland’s new own-label ice cream, and the tasters were prepared under the supervision of Neil Nugent, Iceland’s head chef, who also took the time to come and chat to us about the food and answer any questions we had.
The food was truly some of the best I have ever eaten, all of it cooked from frozen. Many of the dishes and combinations of ingredients I would never have been able to come up with but it was all absolutely delicious and it was really interesting to see frozen food used to create such fine dining.