Preheat the oven to 180°C/160℃ fan/350°F/gas mark 4. Line a deep 20 cm (8 in) square cake tin with baking paper, making sure that you leave some overhanging on either side so that you can easily lift the cake out later.
To make the crumb topping, stir together the melted butter, the light brown soft and caster/graulated sugars and salt in a bowl.
140 g (10 Tablespoons) vegan block butter, 100 g (½ cup) light brown soft sugar, 35 g (3 Tablespoons) caster or granulated sugar, ⅛ teaspoon table salt
Sift in the flour and cocoa powder and mix to form a soft dough. Stir in the chocolate chips then refrigerate while you make the cake batter.
180 g (1 ½ cups) plain (all-purpose) flour, 25 g (4 ½ Tablespoons) black cocoa powder or Dutch processed cocoa powder, 85 g (½ cup) chocolate chips
To make the cake, use a balloon whisk to whisk together the pumpkin puree, light brown soft and caster/granulated sugars, oil, milk, vinegar and vanilla in a mixing bowl.
210 g (¾ cup + 2 Tablespoons) pumpkin puree, 90 g (½ cup) light brown soft sugar, 50 g (¼ cup) caster or granulated sugar, 68 g (5 Tablespoons) neutral oil (I use olive), 45 g (3 Tablespoons) unsweetened non-dairy milk (I use soy), ½ teaspoon vinegar, 1 teaspoon vanilla extract
Whisk in the pumpkin spice, baking powder, bicarbonate of soda and salt, followed by the flour. Be careful not to over-beat the batter, just mix it until no dry lumps remain.
2 teaspoons pumpkin spice, 1 ½ teaspoons baking powder, ¼ teaspoon bicarbonate of soda (baking soda), ¼ teaspoon table salt, 170 g (1 cup + 7 Tablespoons) plain (all-purpose) flour
Scrape the cake batter into the lined cake tin and spread it level.
Use your hands to break the crumb topping into small pieces of varying sizes and scatter them evenly over the cake batter.
Bake for 30-35 minutes until firm to the touch and a skewer inserted into the centre comes out clean. The crumb topping may still look a little greasy in the middle, it will firm up as it cools.
Allow to cool in the tin for about 20 minutes then use the overhanging parchment to carefully lift the cake out of the tin and place it on a wire rack to cool completely. Once cool, store in an airtight container.